She Is Not Your Rehab recognises that intergenerational trauma and abuse have deeply affected individuals, whānau, and communities all over Aotearoa and understands the urgent need for healing resources tailored to the unique experiences of Māori and Pasifika men.

Men who are often left out of the conversation in family violence prevention with limited non-mandated therapeutic options available to them. Developed with cultural sensitivity and deep understanding, the innerBoy app offers a safe space where men can explore their emotions and access a range of supportive tools, insights, and resources.

Matt Brown, a survivor himself of domestic violence and sexual abuse, is the visionary behind innerBoy. Drawing from his personal journey of healing and transformation and supporting thousands of men to heal via his barbershop, prison programs and best-selling book, Matt recognised in Covid19 lockdown the importance of creating an online platform that empowered men to break free from the cycle of violence and trauma. By leveraging the power of technology, the innerBoy app brings healing within reach for those who may face barriers to accessing traditional support systems or who may struggle because of low levels of literacy.

Matt expressed his excitement about the launch, saying, “innerBoy has been over two years of development and is a digital sanctuary for men, providing a safe space where they can reclaim their identities, heal their childhood wounds, and break free from the chains of intergenerational trauma. This app is an accessible solution free of psycho-babble, in honour of the strength and resilience of our communities. Together, we can rewrite the narrative and build a future where violence and abuse have no place for our tamariki.”