She Is Not Your Rehab leads impactful campaigns that ignite community conversations on domestic violence prevention. Through empathy and thought-provoking messaging, we call for collective action to address the complexities of family harm and intimate partner violence.
Our Campaigns
Not All Men
The NotAllMen campaign confronted harmful masculinity and aimed to break cycles of violence. It sparked important conversations about respect, accountability, and creating healthier, safer communities.
Love U Bro
The Love U Bro campaign encouraged men across Aotearoa to show support for mental health by writing “Love U Bro” on their faces. It gained widespread participation, raising awareness and funds for men’s mental health.
Who Is She?
She Is Not Your Rehab called for global submissions from men answering, “If SHE is NOT your rehab, then WHO is she?” The final 100 words selected, 20% from incarcerated men, now form part of an art exhibit.
Team Of 5 Million
A live COVID update-style press conference brought together agencies like NZ Police, Women’s Refuge, and Te Runanga O Ngai Tahu. The campaign received extensive media coverage for its impact.
Dear Mr Rock
A heartfelt video letter to Dwayne ‘The Rock’ Johnson went viral, gaining millions of views and extensive publicity, ultimately receiving a personal response from the man himself.
Haka Against Violence
The #HakaAgainstViolence Challenge invited Aotearoa to unite against family violence through HAKA. Created by Komene Kururangi, Sarah & Matt Brown, it was a powerful movement to break cycles and shift culture.
Couple Goals
The #CoupleGoals campaign promoted safe relationships, with influencers sharing why their relationships are safe. It went viral, gaining significant engagement and driving T-shirt sales.
She is me
The She Is Me campaign celebrated the strength and unity of women. Through powerful visuals and impactful designs, it inspired solidarity and empowerment, driving the fight against violence.