Co-founders of She Is Not Your Rehab
Matt + Sarah Brown MNZM
Mataio (Matt) and Sarah Brown MNZM are internationally recognised New Zealand-based advocates, authors, and communicators committed to eradicating family violence by inspiring a new generation of cycle breakers.
Where it started
Together, they co-founded the global movement She Is Not Your Rehab, first introduced in Matt's groundbreaking 2019 TEDx talk, The Barbershop Where Men Go to Heal.
The concept emerged from a decade of transformative conversations Matt held with men in his barbershops, via men's groups and through his prison programs. These conversations invited men to confront their childhood trauma, take responsibility for healing, and disrupt cycles of intergenerational harm.
Since its inception, the couple have worked relentlessly to redefine masculinity, advance mental health equity, and make family violence prevention both accessible and culturally resonant.
Milestones
The TEDx talk
The Barbershop Where Men Go to Heal introduces She Is Not Your Rehab.
The book
Their #1 bestselling book, She Is Not Your Rehab, is first published.
The Art Gallery
The She Is Not Your Rehab Art Gallery opens in Christchurch, launching the Who Is She? exhibition with graffiti artist Mr G.
MNZM
Both become Members of the New Zealand Order of Merit for services to mental health and the prevention of family violence.
innerBoy
A first of its kind, free, trauma-informed mental health app for men launches in New Zealand.
innerBoy Australia
innerBoy launches in Australia, supporting thousands of men across both countries.
This Is Not Yours to Carry
Their debut children's book is released.
In Gagana Sāmoa and Te Reo Māori
E Le O Sau Avega E Amo and Kaua Māu e Pīkau, the Samoan and Māori editions of This Is Not Yours to Carry, are released.
Honours
- Members of the New Zealand Order of Merit2022, for services to mental health and the prevention of family violence
- Commonwealth Points of LightAwarded by Her Majesty Queen Elizabeth II, in one of her final acknowledgements as Head of the Commonwealth
Campaigns
Their bold and compassionate storytelling has fuelled viral campaigns such as Dear Mr Rock and Love U Bro, reaching millions worldwide and igniting global conversations about healing, accountability, and community transformation.
See all campaigns